Design is an essential component of creating products and systems that optimize function, value, and appearance for the mutual benefit of user and manufacturer.

Designers improve as well as create – and they work within groups that include management, marketing, engineering, and manufacturing specialists. Using a creative lens for approaching complex problems or challenges, designers are bringing a fresh approach to age-old issues. Industrial designers are not just designing commercial products, but designing user experiences, processes, and systems by applying the creative approach of “design thinking.”