Design

Design is an essential component of creating products and systems that optimize function, value, and appearance for the mutual benefit of user and manufacturer.

Designers improve as well as create – and they work within groups that include management, marketing, engineering, and manufacturing specialists. Using a creative lens for approaching complex problems or challenges, designers are bringing a fresh approach to age-old issues. Industrial designers are not just designing commercial products, but designing user experiences, processes, and systems by applying the creative approach of “design thinking.”